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Publisher Compliance Warning: Concerns on 'Click Ads' Policy

Avatar of Jonathan B.Jonathan B.
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OK so this is new.... Has anyone else received this publisher compliance warning about 'encouraging users to click ads'? There's a critical distinction here: Saying 'Consider checking out our sponsor who makes this newsletter possible' isn't asking for clicks for personal benefit—it's acknowledging the ecosystem that sustains free content. This distinction isn't semantic—it's fundamental to the creator economy. Sponsors aren't charity; they're partners in content creation. Acknowledging this relationship isn't manipulation—it's transparency. This policy directly shoots beehiiv in it's own foot - and there is almost a laughable amount of data that shows this so I'm so confused on this new popup.

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    Reducing click-through rates across the entire platform

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    Delivering inferior results to advertisers compared to competitors

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    Decreasing revenue for both publishers and beehiiv itself

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    Creating a competitive disadvantage against platforms like Substack andn Kit

Leading newsletter businesses built multi-million dollar exits using tasteful sponsor acknowledgments. 🤮

2 comments

  • Avatar of Liam G.
    Liam G.
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    Hi Jake, I used to encourage readers to click links, reply to emails and move any email they find not in their primary inbox to the primary inbox. I do it for deliverability not to abuse the system. I do know that some people take it too far, I've had subscribers email saying they always click links and ads to support me. I explicitly told people to stop when I started seeing this pop up. Is this type of behavior intended to improve deliverability allowed? Just not 100% sure where the line is.

  • Avatar of Logan E.
    Logan E.
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    Hey y'all, Happy Monday! I realize this is an older thread and that it's been acknowledged (thanks Jonathan B. for being ope!) but I also didn't realize this was a no-no as this is my first go at the whole newsletter game. Each week, we roll out a new ad with our featured ad partner using similar copy that we switch up and explain the situation. Because our issue centered around Mental Health Awareness month, I felt this was an okay way to explain the relationship that Headway provides us funding while showcasing their services and relevance to the issue as a whole. I just wanted clarification (or feedback if this isn't the ideal approach on how to word our offers in the future), thanks y'all! Truly enjoying the ad network revenue as a way to sustain our newsletter expenses. 🙂