Decline in Newsletter Subscribers via Boosts: Possible Causes?

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My subscribers driven to other newsletters through Boosts have dropped significantly in May across all my publications compared to April, despite the number of new direct subscribers (which go through the recommendations flow) increasing substantially. What could be the reason? Attaching screenshots for just one publication, but this happens across all my 3 publications

4 comments

Joël C.
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Any of the publications you send traffic to stop offering their boosts? E.g. no longer live?
Joël C.
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If the offer has changed, this could have a big effect.
Guillermo O.
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Possibly one or two, I don't keep track individually. But there's still 8 boost offerings that are live, and this continues to happen
Joël C.
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What are their stats? (Subscribers sent to you) It is very possible that the two others were the biggest sources of traffic and that they paused their boosts because they weren't satisfied with the acceptance rate or something like that... You'll have to peel the data to get the answer you're looking for.