Personalizing Box Scores for Newsletters: Tips and Suggestions

Hey all — I run a baseball newsletter called Pine Tar Letter. With the regular season starting up soon, something I'd really like to do is to provide box scores from the previous day's game for subscribers who — during signup — identified a favorite team. A nice personalization to help boost open rate & drive more of a habit/loyalty among my subscribers. How would you all suggest I go about doing this? This post on beehiiv suggests that some personalization of images or content can be accomplished, but it doesn't walk the reader through the steps of how to do it.

Once you've set up your segments, it's time to deploy dynamic content into your emails using beehiiv. This can be done by connecting data points from your customer profiles and mapping them to the corresponding placeholders in your template. Once connected, beehiiv will automatically pull relevant information for each recipient and insert it into the right places as soon as they open the email.

What am I missing here? Any suggestions or ideas?