Struggling with Meta Tags for Personalized Newsletters?

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Hi everyone, I'm new here. I'm struggling to get my meta tags working to personalise my newsletter 😬 literally spent 90 minutes trying to add {{first_name}} into the post. Can anyone help ?

15 comments

EJ W.
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Did you create the custom field for that?
Susanna
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Yes I have
Susanna
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I set to the custom field - double checked. Sent test emails to two different addresses and still no success
Susanna
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Susanna
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EJ W.
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Which subscriber did you simulate as to send that test?
EJ W.
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You didn’t set a default, so if the field doesn’t exist, nothing shows.
EJ W.
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And if you didn’t simulate the test as a specific user, there’s nothing to set, and no default.
EJ W.
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Defaults are set with a |
EJ W.
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So it would be something like {{first_name|Reader}}
Susanna
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😬 I sent the test to myself - i have included my email in both the general and segment groups. So if I go back into custom fields do I need to add a default option as you have suggested EJ ? I'm not techie 😣
Bryan M.
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With merge tags like these it's always advised to add a fallback. So if you don't have that field for a subscriber it doesn't show up blank. It could be something like reader in this case.
Susanna
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I've done that. All my subscribers in my segment have first names confirmed 🤔
EJ W.
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I sent the test to myself - i have included my email in both the general and segment groups. So if I go back into custom fields do I need to add a default option as you have suggested EJ ? I'm not techie
You need to specifically simulate as a subscriber when you send a test
EJ W.
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Otherwise everything just falls back to defaults