Understanding Pending Subscribers: Is It Normal?

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Hey everyone good day. Is it normal to have so many pending subscribers? I have like over 2,500 subscribers as a whole but only 700+ which confirmed their subscription

12 comments

Joël C.
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You are using double opt-in? Or are they coming from boosts? What's the acquisition source?
Noa
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They are from organic reach in reddit.
Joël C.
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ok you probably have double opt in turned on and could experiment with closing it
Joël C.
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(turning it off)
Samuel S.
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If they’re organic it might be worth turning off unless you have real problems with spam
Janelle P.
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what is best practice with double opt-in? Best to turn it off or turn it on? My original thinking was that if I make them confirm their subscription, I'm more likely to end up in their inbox? It does, however, increase friction and could lead to less people actually joining the list? Would appreciate any insights from you experienced folks.
Noa
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I took a course about newsletter and I learned that turning off the double opt in leads to more growth like fast growth but you have to pay with regular list cleaning and time in the promotions. Otherwise a double opt in would be good for list quality. Since the people there will be engaged and likely to land in their inbox. Let me know your thoughts guys
Joël C.
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That's exactly it... Generally speaking, unless you have a spam problem, no double opt in is ideal if you're looking for growth.
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Noa
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Is there any way to know in beehiv if you get spam problems? So far I can only see the welcome email has the number of spams metric
Noa
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Oh nice! Where can I find the automation list cleaning Darwin? Also appreciate the help!
Noa
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I'm growing about 40 subs without double opt- in
Noa
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Oh thank you!