Experiences with Buying Email Lists for Newsletter Growth

How many subs do you currently have and which region are you considering to grow in?

It's worldwide, I can get a large list (over 10k subscribers) which is highly relevant to my niche. I currently have a few thousands.

I think it’s against Beehiiv’s terms of service? Can someone confirm?

Yeah I'd stay away from buying lists, only would consider buying actual newsletters. Bought another beehiiv newsletter with 4k subs in my niche, played it correct and it worked out great

I mean if you do go buying the list and assuming it's just a list not an actual newsletter - you'll definitely need to work a lot on that before merging with your own newsletter. It'd basically be a warmer-than-completely-cold customer acquisition source, and you'd have to approach those people with an option to sign up to your newsletter, tell them why it's a good idea and see if you convert. I would 100% recommend against adding any cold email list into your newsletter mix, you'll kill your deliverability

Thanks, that's really helpful.

No problem, let me know if you ever plan on acquiring another beehiiv newsletter, I have some do's and don'ts to potentially share with you.

Just curious, how much did you pay for the 4k newsletter you acquired?

Wrote you a longer answer in DMs 🙂