Concerns About Double Opt-In and Spam Control Strategies

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I want to turn off double opt in, because I am not seeing the conversion I want and the 'pending' list is growing in size. I also don't want to get caught in a spamhaus honeytrap and take a heavy hit to my deliverability. Does anyone know if a really aggressive automation sequence (say 60 days) will keep me safe from any spam nasties?

6 comments

Joël C.
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In my experience, it's better to turn off Double Opt In an regularly clean your list (60-90 days) than to use double opt in
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Sam K.
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Thanks for that Joel - I'm going down that pathway now!
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Noa
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Hey, how's that worked for you so far? I'd like to ask because I have the same issue. I've got over 2.5k subs without the optin but got only 700+ that confirmed their sub
Joël C.
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I can't recommend turning off double opt-in enough 😅
Joël C.
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For a "general public" publication
Noa
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Oh I see, Do you mind if I ask a few questions about it?