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Best Practices for Double Opt-In: Should You Use It or Not? | Come thrive with the Hiiv | beehiiv Community

Best Practices for Double Opt-In: Should You Use It or Not?

what is best practice with double opt-in? Best to turn it off or turn it on? My original thinking was that if I make them confirm their subscription, I'm more likely to end up in their inbox? It does, however, increase friction and could lead to less people actually joining the list? Would appreciate any insights from you experienced folks.

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7 comments

Samuel S.
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I’m on the “never!” side. Mostly because I work with a lot of smaller newsletters tho
Janelle P.
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okay, thank you! I think I could just ask them to reply so that I get the same benefit from them warming up the inbox and my future emails most likely to end up in their primary inbox.
Janelle P.
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oooh, that is super cool. Can you help me 🔒[private user] configure my custom domain? I own fivedinkfriday.com and think it might be nice to not have the beehiiv branding in my url. However, since my domain is new, is it better to send my emails from your beehiiv subdomain vs. setting up mail.fivedinkfriday.com ? 🔒[private user] prob easiest to just ask this question with this loom https://www.loom.com/share/b904e5ad48e746af9c451c6fe831a796
Samuel S.
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he’s got a point. It saves a lot of headache not having to worry about domains. You can think of it as tiers of difficulty -
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post on socials
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launch a simple newsletter (beehiiv domain)
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make it more complicated (ads etc)
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make it “enterprise-level” - paid growth, custom domains, etc
Umar
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Great question Janelle P. I’m also in a similar dilemma. 🔒[private user] you helped clarify earlier on using blog.noesisclinic.com as a custom subdomain for my Beehiiv newsletter on my private practice site: www.noesisclinic.com . Now, we have Microsoft email going out with @noesisclinic.com so I guess the mail.noesisclinic.com is also already linked to the private practice emails. Would linking Beehiiv send from emails to mail.noesisclinic.com potentially mess up my current private practice business emails? In that case, can I have my cake and eat it too, in that: i get a custom Beehiiv subdomain on blog.noesisclinic.com but have the newsletter emails still being sent out from Beehiiv? Thank you for walking me through it. I’m wanting to, through the blog bring some web traffic to my private practice also while keeping both things semi-separate. Since the name of my blog is Psychiatry 3.0, that doesn’t lend to a good tidy url so it’s currently parked at psychiatry30.beehiiv.com… (We are planning to launch this weekend)
Janelle P.
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Thank you 🔒[private user] Samuel S. and Umar
Umar
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Thanks 🔒[private user] What would be best practice: have my 'reply to' email from beehiiv domain (while my newsletter is hosted on my own blog.noesisclinic.com) or would that trigger 'spam' if my email is coming from a different domain (reply to email: xxx@noesisclinic.com vs xxx@beehiiv...)? Then there's the whole DMARC thing that I need to further figure out. Any best practices here for an optimal setup? I may be completely going about this wrong based on my ignorance on these tech issues!