Evaluating the Impact of Deleting Inactive Subscribers from Beehiiv

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Hello slackers: I just ran an inactive subscriber report. It shows 43,057 inactive subs. But they have a 31% open rate which is likely their initial opening of my email before they stopped engaging. If 100% of them are unsubscribed, what is the downside to just deleting all of them from my beehiiv account? Thoughts?

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3 comments

Dillon N.
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hey Tom G. before deleting you might just want to make sure the segment is correct just in case. Id suggest if you dont already putting a time filter on it. like perhaps: signup date - is before - a specific date
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Tom G.
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Thanks, Dillon. Very helpful.
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Dillon N.
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Glad it helped