Come thrive with the Hiiv | beehiiv Community Icon

Struggling with Low Conversions Despite Low CPC on Meta Ads?

·
·

Hey everyone, i have as of very recently started running meta ads where I promote a “50 best tools for AI in content creation & productivity”. I have 5 different ad creatives and they are performing relatively well in terms of CPC. My CPC is roughly on average 0.30$ between the 5 ad creatives. Yet none of them are converting. My website is: https://www.bybrainbytes.com. And my website is designed to look good on the mobile view as that is where all my traffic is. I am not quite sure what to do considering my CPC is low but I am not converting any subs. Anyone had the same dilemma?

  • Avatar of Tance H.
    Tance H.
    ·
    ·

    What is your Unique Outbound Cost Per Click?

  • Avatar of Victor H.
    Victor H.
    ·
    ·

    $0.30 is pretty high, is traffic worldwide?

  • Avatar of Oliver H.
    Oliver H.
    ·
    ·

    Victor H. It’s only the US, what CPC should I be aiming for?

  • Avatar of Kevin B.
    Kevin B.
    ·
    ·

    Matt McGarry's newsletter and Nathan May on LinkedIn have a ton of great content on this topic that's worth checking out if you haven't already.