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Issues with Newsletter Delivery: Spam Folder and Low Open Rates

Avatar of David T.David T.
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Hey folks. So Ive posted 17 newsletters, but for the first time today I noticed mine went into my personal spam folder. I asked another person who said they never received it at all. Then when I went to look at the stats, theres a major discrepancy ( .77% open rate compared to the 15-25%ish avg) . Anyone have something similar every happen/have any ideas on potential issues? Thanks for any help!

2 comments

  • Avatar of Joël C.
    Joël C.
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    Did you trigger spam filters with the content? https://blog.beehiiv.com/p/email-spam-trigger-words

  • Avatar of David T.
    David T.
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    Thanks for the link Joël C.. I looked over the triggers and my newsletter, but I dont believe theres anything obvious in the content that would have been flagged. And everything is pretty in line with the past ~16 newsletters which havent had any issues 🤔

    🥲1