Issues with Newsletter Delivery: Spam Folder and Low Open Rates

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Hey folks. So Ive posted 17 newsletters, but for the first time today I noticed mine went into my personal spam folder. I asked another person who said they never received it at all. Then when I went to look at the stats, theres a major discrepancy ( .77% open rate compared to the 15-25%ish avg) . Anyone have something similar every happen/have any ideas on potential issues? Thanks for any help!

2 comments

Joël C.
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Did you trigger spam filters with the content? https://blog.beehiiv.com/p/email-spam-trigger-words
David T.
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Thanks for the link Joël C.. I looked over the triggers and my newsletter, but I dont believe theres anything obvious in the content that would have been flagged. And everything is pretty in line with the past ~16 newsletters which havent had any issues 🤔
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