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Benchmarking Engaged Subscribers: Share Your Insights
Hey beehiivers, hoping to generate a bit of a benchmark thread here regarding the following metric.
Subscriber > Engaged Subscribers
If you would be open to sharing your % of engaged subscribers - I'd be grateful.
Here's how to find - Beehiiv > Analyze > Subscriber Report > Performance by source table > See column % by engaged.
For context, I'm achieving negative CAC (cost per acquisition) on my engaged subscribers approx 35%, which effectively makes my cost per engaged subscriber 3x my actual CAC. I've been trying my best to get context on lead > engagement to help me drive some decisions, Henry Q. and Tance H. have been helpful, and I heard on Matt M.'s podcast, that about 30% never engage.