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Benchmarking Engaged Subscribers: Share Your Insights

Avatar of Jake M.Jake M.
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Hey beehiivers, hoping to generate a bit of a benchmark thread here regarding the following metric.

  • Subscriber > Engaged Subscribers

  • If you would be open to sharing your % of engaged subscribers - I'd be grateful.

  • Here's how to find - Beehiiv > Analyze > Subscriber Report > Performance by source table > See column % by engaged.

For context, I'm achieving negative CAC (cost per acquisition) on my engaged subscribers approx 35%, which effectively makes my cost per engaged subscriber 3x my actual CAC. I've been trying my best to get context on lead > engagement to help me drive some decisions, Henry Q. and Tance H. have been helpful, and I heard on Matt M.'s podcast, that about 30% never engage.

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