Significant Drop in Newsletter Open Rates: Is It Just Me?

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Hey everyone, Has anyone else noticed a significant dip in their newsletter open rates recently? I’m seeing a pretty drastic drop across all three of my publications on beehiiv. My open rates have fallen from a consistent 15-20% down to around 5-8% across the board. Just wondering if this is an isolated issue or if others are experiencing something similar.

3 comments

Vilius S.
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all good from my side
Seamus H.
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All good for me too
Noor Z.
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I actually just switched from beehiiv Mail to a custom email setup for sending my newsletters. Could this sudden drop in open rates be related to that change, I wonder? Has anyone else made this switch and experienced a similar issue?