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Improving COI Email Conversion Rates: Best Practices Needed

April 03, 2025

Reading time: 1 minute

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We're noticing a lower conversion rate from our COI email, and I was wondering if anyone had any best practices or solutions to this. Here's our current COI email!

2 comments

Brayden R.
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Turn off double opt in
Brayden R.
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But if you don’t want to: if your double opt in email hasn’t changed since the conversion rate has gone down then it’s because of your marketing changing or getting diminishing returns. Focus there. Dont fix what isn’t broken.