Importing Newsletter Subscribers: Risks and Best Practices

March 18, 2025

Reading time: 1 minute

Hey everyone! I have a newsletter with 100 subs and another (on a different account) with 700, in the same niche. Would it be an issue if I imported the 700 into the new one, or could Behiiv flag it since the emails would be an exact match from another account?

5 comments

EJ W.
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Did the 700 subs opt in the the publication you're importing them into?
Filipe P.
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No, they opted into the original newsletter but not the new one. Since both are in the same niche, I was wondering if it’s okay to import them or if Behiiv might flag it.
EJ W.
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No. You must receive active consent from every subscriber for each publication.
Filipe P.
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How can I send them a consent? Is it possible through behiiv?
EJ W.
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You could include a regular link to the new newsletter or a magic link to the new one and ask users to subscribe if they'd like to receive it.
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