Taking Time Off: Considerations for Your Newsletter Strategy

June 20, 2025

Reading time: 1 minute

Off-season idea 💡 Hey team, I am thinking of taking July and August off from writing my newsletter to freshen up my mind. Do you see any issues with this strategy when I start sending again? Landing in spam? Less engagement from the audience? Or anything else I should think about?

3 comments

Sayan S.
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Hey Bill, these are my 2 cents as a newsletter agency owner- we send about 8 Million + newsletter emails per month so there's some data to back it up. We ran a test where one of our clients ( roughly 10K subs) with 55% opens and 5.5% CTR in the business niche just went MIA due to a personal reason and after some buffer posts- we didn't have anything more to post at all. So, for about 12 weeks we didnt post anything and this happened when we came back - the open rates dropped by about 12-15% even though the quality of posts were same/better. And the unsubscribe rate shot up. I believe newsletters are extremely consistency based, so I would suggest building a buffer and automate that for the off season. Hope that helps.
Kaitlyn A.
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I'd recommend doing some "best of" editions or asking guest authors to write one or two. That way you have some time off but still have something scheduled to run.
Bill K.
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That’s actually fascinating Sayan S., thanks for the tip! And cheers Kaitlyn, that’s what I ended up doing more or less.
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