Taking Time Off: Considerations for Your Newsletter Strategy

June 20, 2025

Reading time: 1 minute

Off-season idea 💡 Hey team, I am thinking of taking July and August off from writing my newsletter to freshen up my mind. Do you see any issues with this strategy when I start sending again? Landing in spam? Less engagement from the audience? Or anything else I should think about?

2 comments

Sayan S.
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Hey Bill, these are my 2 cents as a newsletter agency owner- we send about 8 Million + newsletter emails per month so there's some data to back it up. We ran a test where one of our clients ( roughly 10K subs) with 55% opens and 5.5% CTR in the business niche just went MIA due to a personal reason and after some buffer posts- we didn't have anything more to post at all. So, for about 12 weeks we didnt post anything and this happened when we came back - the open rates dropped by about 12-15% even though the quality of posts were same/better. And the unsubscribe rate shot up. I believe newsletters are extremely consistency based, so I would suggest building a buffer and automate that for the off season. Hope that helps.
Kaitlyn A.
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I'd recommend doing some "best of" editions or asking guest authors to write one or two. That way you have some time off but still have something scheduled to run.