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Tips to Reduce Email Size and Avoid Clipping for Newsletters

Avatar of AlexAlex
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Any advice? I'm new to this and a few newsletters in, but I'm struggling with email size and clipping. I see newsletters like The Donut, The Neuron, Morning Brew and others pack their issues with images, gifs, links, blocks of text & emojis, but the email size is never that big (usually comes in around 120kb.) Mine always comes in bigger and gets clipped. The test email I send is fine, but the actual email I send out to my list suddenly jumps by about 30kb. Does anyone know how these newsletters manage it? I've followed the advice in the knowledge base, removed trackers from links, compressed every image as much as I can, reduced word count, but it's always a struggle. Are there common practices that I'm missing to keep email size down?

4 comments

  • Avatar of Bryan M.
    Bryan M.
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    You're images themselves might be too large. I'd highly recommend using a tool like https://imageoptim.com/ to slightly compress all images (it works by removing unnecessary data from the image file) before uploading to the post. That very well may solve your clipping problem.

    👍1
  • Avatar of Bryan M.
    Bryan M.
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    I'd also recommend limiting yourself to a word count and image count. And if it's still happening, I'd file a support ticket.

  • Avatar of Alex
    Alex
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    Thanks for the reply. I've downloaded it and will compare it to tinypng.com. I'm more intrigued as to how the newsletters I mentioned manage it. I talked to beehiiv support, and they were very helpful, but couldn't provide any answers regarding those other newsletters (understandably.) I wrote to a few of them asking, but never heard back (also understandably, but I had to try.)

  • Avatar of Bryan M.
    Bryan M.
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    Always worth shooting that shot!

    👍1